Underrated?

Last week, in Social Media for Marketing class, a #Kean University marketing course, we were given three articles, which will be mentioned shortly.

It appears to me that companies feel like communication with their employees is underrated.

I get this feeling due to the fact that companies are hesitant to implement a plan that will increase communication not only between employees and upper management, but also between other employees.

If it was up to me, I would do everything I could to help increase communication, otherwise, how else does a company run?

My opinion is that good and timely communication with employees is a big key to a company's success. I work in a PR office, and for us, communication is essential.

If communication with employees is done the right way, you keep their interest and make them realize how important they are to the company.

This leads to the first article I read titled "They're Just Not That Into You," written by Alison Davis.

This article gives examples and reasoning behind the fact that poor communication with employees leads to a relationship where the employee feels unstable.

Now, I understand employees can feel a little unstable about their job due to the economy because the economy is having a big effect on the state of horse racing as well, but employers can help change that by trying to ensure confidence and showing interest in their employees.

The second article, "Brand Building: Why Employee Communications Matter," written by Anne Sauve, helps point out that employee communication is underrated.

In the opening paragraph she states, "my belief is that companies often overlook the role that employee communication plays," and based on my opinion stated earlier in this post, she's right.

The third article, "Social Media Within Your Walls" addresses the issues that concern employers about using social media and provides ways to help companies to get the most out of using social media.

It offers such advice as "start with a social media policy and training" and "choose the right platform for the job."

I believe it would be wise for companies take a look at their communication with employees and always keep an eye out for ways to improve and build strong relationships.

That is what can help companies stay strong and successful.

Social media appears to be the next way to improve employee communication and should be given a chance.

Thomas Cassidy