One of the critical pieces to brand building, the employee, can be commonly overlooked by companies.
However can effective employee communication play a large role in brand building?
One of the most effective pieces of employee communication, that I have seen, is Best Buy's "Blue Shirt Nation" as discussed last week in class.
The "Blue Shirt Nation" consists of Best Buy employees, which is a blog/messageboard where employees can discuss a variety of points such as new products or personal experiences to help excel future brand building.
Previously working in Hollister, which is a generally younger based work environment I believe is suitable for a similar messageboard. [what is the average age of the workforce at Hollister, who is the target consumer?]
Employee involvement for this brand should be easier because the younger generation is much more suitable to use a messageboard and the company should reap the benefits as they build a greater employee loyalty.
Employee engagement develops brand loyalty and can provide future success towards the brand.
I expect a new trend of employee centered communication as companies are beginning to catch on.
Sean Conklin
Sean,
ReplyDeleteThank you for your posting. I did go in and edit it for a few reasons:
1. Shortened your paragraphs - still too long.
2. Demonstrated a few ways to make generalizations more specific.
3. Offered "bold" as a way to make your point more visually compelling.
I like the personalized example in here of your experience at Hollister (though I don't know how you could stand the smell of that store).
What would have made this more compelling was for you to outline what Hollister does externally through social media - and how they might apply it internally.
For your case study presentation, why don't you consider Hollister? And you can imagine what I will ask you after that ... once you study them, make the suggestions for improvement through their social media presence.
Thank you,
Perri