Acuvue Wink

Acuvue Wink

In the Acvue Wink presentation i felt I was taught a way to market products very effectively using social media. one particular social media site that was mentioned was FACEBOOK. Facts about the website particularly the one that mentioned the 140 million active users on slide 8 states many advantages why a company can use a site such as FACEBOOK to market its products. its spoke about how the internet and social media site are growing very rapidly.

A strategy i also notice that was used in the presentation was to relate the marketing tool facts of social media sites such a Facebook to match the the type of products marketable to it.
:EXAMPLE age of the the AUSTRALIAN CONTACT LENS MARKET vs. AGE OF FACEBOOK users.

And that is where Target Group comes into play.
Seeing how they have come up with a target group, (facebook users who where contacts) was very impressive. It shows great research technique, which is reflected by the out come. Their are also things that stuck out to me in the conclusions of the experiment like slide 22 don't believe the hype, where it basically shows honestly about social network marketing.
I also felt that it could have also been a better result if they were not just limited to on social networking site;

RODLIN PIERRE