I took a look at the slideshow on the Acuvue Case Study. It was interesting to see the hard lessons the company had to learn from underestimating the power of social media.
However, the company did well when they realized the potential benefits of reaching and engaging their target audience as well as launching the drive trial among competitive CL wearers.
The campaign metrics shows that Acuvue has improved and their Facebook Wink was a success.
Abaya Sannor
Abaya,
ReplyDeleteThank you for your posting. This is concise and well-written (and easy to read). But I fear, that it was at the expense of specifics.
Write as if I have never read the Acuvue case study. And be specific.
Can you do a quick revision?
Thank you,
Perri