Hello all,
After reading the Acuvue presentation, I found it to be a good one and think other #Kean University marketing students would agree. I liked the facts and figures they provided along with the 10 steps for advertising on social media.
The company was looking for a new way to reach out to potential consumers and users and really did their to homework to find out that social media is really starting to grow. The presentation provided statistics to show the increase of users in social media.
They came up with this great idea to use a Wink and Blink advertising campaign along providing an easy way for consumers to find samples of their product. The campaign was used on Facebook, a spot where a large portion of their target market could be reached, and it worked.
The campaign produced positive numbers across the board including the number of purchases.
The facts and figures that were provided from the campaign showed increases that towered over their expectations.
Only thing I did not like about the presentation was that it was kind of long. I think they could have shortened it up a bit by combining some of the slides together.
Overall, it was a good presentation, one that may be good to save for the future because of the advice it provides.
Thomas Cassidy
Thomas,
ReplyDeleteThank you for your posting. Great headline. Visually stimulating. Easy for me to read through at the right pace and without straining my eyes!
You offer nice analysis and commentary. You were specific - including some (not all) of the statistics that you found interesting would make this more colorful.
In addition, I'd like to hear your voice come through more. You are really interesting and I think a personal perspective would make this piece even better.
Well done.
Perri