- The most interesting part of the case study were the 10 key points to building a social media campaign. This showed how the marketers applied their knowledge,listened to their customers, and learned from their mistakes and how to develop other strategies toward building their campaigns in the future. This case was in fact extremely effective to the about of informative material giving to their target audience, however I have some concerns toward the effectiveness of using Facebook, and why is Facebook their only option.
- Slides 5 and 6 stated how brand story telling and brand engagement contrast in the differences of using traditional media to the new social media tools. I agree more with the new social media because it doesn't make sense to waste time and money nor does it make sense to react without reassurance of your product and the customers needs at hand. Creating engagement then to buy reach seems more effective towards a companies branding goals by being more direct and personal with the customers.
- I don't know how I feel about using Facebook to integrating social media to their product. I mean for those who would like to actually sit and continue to apply the different stages is a waste ..as far as the overall message of constructing this campaigns was great but I highly doubt that most contact users would take their second out of of Facebook to look at their product. I asked my roomate on her opinion as a consumer of Acuvue contact lens and how the Acuvue Campaign on Facebook was effective to her, she looked at me in confusion and said she never heard or seen of it and found it a little odd (she laughs) and said the commercial on tv was more interesting and effective and she wouldn't waste her time applying for this application. It would take 5 minutes to apply but with today's youth absorbed around social media 5 times is a little time consuming, sadly to say. Other than FACEBOOK the company should try and brand the product else where other than that one outlet in social branding.
And by the way I don't where contacts and never have, however I think this case study surprised me on the interest and effectiveness of my response and how this company is sincerely committed toward getting things done ,but I would suggest they cut out the Facebook apps its annoying.
Tyshera Davis
Wow Tysherra, you had a strong opinion on this case example. Thank you.
ReplyDeleteBefore offering detailed comments, I am going to ask that you do a revision on your entry design.
1. Red font is a no-no. It brings people back to the second grade when they got their first bad grade on a test.
2. Short sentences. Short paragraphs - this completely runs together.
Please do revise to make it easier for us all to read your excellent thinking.
Thank you,
Perri
thanks for the tips i will change color to black had it the first time but i took a risk. And as far as the short paragraphs i'll try because i do have alot to say. Thanks again
ReplyDeleteTysherra,
ReplyDeleteThanks for the revision. I'm going to press you further and ask you to do more.
1. Write this as if no one has read the case study. You need an introduction that describes what you read.
2. Do not be fearful of how much you have to say. Short paragraphs! 1-2 sentences per paragraphs.
You have important points to make. Do not be afraid of length.
Perri
Tysherra,
ReplyDeleteWhere are you? Revise revise quickly before I grade the assignment!
Please!!!
Perri
Tyshera,
ReplyDeleteI read your post, and I think you have a strong position which is all good. However, looking at the structure of your composition, I think there are few things you can do to improve it. Here are my suggestions:
Don't begin right away with bullet-points
Say a few things about what you are writing - like an introduction. It gives your audience a glimpse of expectation making them to want to read more.
Shorten your paragraphs
Long paragraph is good but when it comes to blog you want to keep it short and to the point. You don't want to get your audience tire with too many long lines.
Proofread for corrections
We all make mistake with words and ideas on paper but the good news is that we can always correct ourselves if we just do a little bit of proofreading.
Abaya Sannor
Ladies once again thank you for the tips but im not new to blogging i have my own blog as well and my audience reports awesome feed back and i guess considering im taking a course the writing structure will be different among that expectation but thank you
ReplyDelete