In # Kean University's Marketing Course, we discussed a case study on Acuvue using Facebook to market their product.
This case study on Acuvue I felt contained a lot of information on the importance of using social media in business to market your product. According to the presentation broadband has increased from 25% to 43% in three years and for the first time, average time spent online (13.7 hours/week) has exceeded the average TV time (13.3 hours/week).
As the time spent online continually grows, more companies need to look into the social media aspect of their marketing plan. And they need to not just look into Facebook like Acuvue did, but look into the other avenues like, YouTube, Twitter, LinkIn, etc.
For the most part this presentation was very information, but I also thought it was quite long in my opinion. Maybe it needed to be that long for the audience they were presenting to. I would have liked to see how they market themselves more on Facebook than the facts.
I also felt the color scheme was soothing and the white type was easy to read. And when presenting you need to make sure you have images in your presentation and they used imagery very well.
Donna Foerst
Donna,
ReplyDeleteThank you for your posting. What I like about the post was that you wrote it as if I had never read the case. It could stand alone.
I'd like some more of your thinking on the case itself - what worked, what didn't work, what you might have done differently.
Thank you,
Perri
That's a great point you made with the color scheme and background. Taking a second look at it, their background scheme definitely represented clarity and easily readible without straining your eyes at all.
ReplyDeleteSean Conklin