The articles basically state now that we all know how powerful the social media can be. Kean University Marketing course I took gives same fact. If company would treat and train their employees correctly they would benefit from it greatly. Free and open communication is the best solution.
The source from Global IT indicates 60% of top 500 executives say using the social media is not on their agenda. Their key barriers are security, senior apathy and fear of unproven technologies. Another truth is that the majority of executive are between the ages of 45 to 65 (Baby Boomers) which may preclude their interest in this social network phenomenon as only 16% of this age group use them.
These executives and CEO’s must come to realize the social media are here to stay. Interestingly, 70% of the new generation is using it. The question now is how to set guidelines so that companies can eliminate the risk?
First, managers and executives should see that if a company utilizes social media correctly, right communication strategy with right tool could do the following: facilitate communication, allow sharing of ideas, target a wide audience, and improve a company’s reputation?
The company I formerly worked for monitored all ongoing web activity. No personal e-mail and certain sites were allowed. Nevertheless, it is strongly believed in Webinar training that employees who used the social media were able to learn, ask questions and get responses unique and helpful to modern businesses.
Second, besides establishing formal rules of communication on company-branded social media platforms and sign policies secure the safe and effective use of the social media; companies should train and test all newly hired employees, the most important thing is make sure your employees feel engage and happy. In this way, the employees can be brand ambassadors on and off duty, simultaneously, risk free?
The final goal in using the social media is that a company has to provide correct and clear information for employees to build the company’s brand in the marketplace. The engagement the Pfizer Company did was superb. Pfizerpedia with more than 10,000 critical articles and videos used the right tools for their employees to gain knowledge, thus demonstrating the power of the social media.
Li Ching Jung
Hi. Who wrote this great post? Come and take credit for it.
ReplyDeleteOverall, I loved how clear and organized your line of thinking was. And I loved your personal point of view and experiences.
To take this to the next level (because that's what this is all about), indicate your opinion on what companies should and could be doing.
How did you feel when your former company monitored everything? How do you feel when companies aren't embracing this.
I want to get to know you through your postings.
And remember, short paragraphs!
Perri
Hi Perri,
ReplyDeleteThank you for your nice comments.
I didn't feel much about being monitored by my former company.
There did have a clear policy about using company's computer and web.
I will try to make my paragraphs shorter next time.
Li Ching Jung