I found the Acuvue Facebook 'Wink' case study to be a very useful and compelling presentation for marketing through use of social media.
I liked the way Acuveu presented facts of how they specifically located their target market on Facebook. For Acuvue to understand that their primary target no longer was an active television watcher and the strategy they redeveloped to reach them via Facebook was very clever.
I especially like how the marketing campaign is subtle and very to the point (Key point #2 in the presentation).
Psychologically, the interaction Acuvue developed with the user by using the most expressive and emotional feature of human eyes is complete genius. Yes its for marketing contacts, but implementing the Facebook application in such an interactive way really highlights the product, the need for the product and a call to action to use their product.
Overall i am impressed with Acuvue's innovative campaign. However, I feel that opening the advertisement to other media outlets that their specific marketing segment visits frequently, such as iTunes or YouTube, would drastically increase sales even more.
--Kelly Duncan
Kelly,
ReplyDeleteThank you for your posting. It's well written and thoughtful. I especially like the fact that you link to the presentation - so far, you are the only colleague who did that.
A few thoughts for you:
1. Write as if this was a standalone piece - as if I had never read the case study. This should be your news analysis.
2. Typos and capital letters: Please do a proofread. Facebook has a capital F.
Thx.
Perri
Professor,
ReplyDeleteThank you for your feed back.
I will post from now as if all articles are stand alone. That would be very helpful to outside readers.
Thanks Kelly - because you are the last one to post, do you want to do a quick revision to your introduction?
ReplyDeleteBest,
Perri
PS: Please call me Perri