The Acuvue campaign was very clever, I am a loyal customer to this brand and i was familiar with the wink and blink advertising.
It was through my doctor that i got in touch with the brand, but i do think the Facebook campaign was a great channel to reach more consumers.
I like the fact that they emphasize how important it is to target consumers and focus ONLY on them; not to do the campaign or advertising to impress competition.
Overall I think they do great use of social media to get their message across.
Mariana Alfonzo
#Kean University Marketing Students
Mariana,
ReplyDeleteThank you for posting. You are definitely applying your learnings.
1. I love the personal touch and the discussion of your personal experiences.
2. My 2 recommendations are to - write as if someone who has never read the case study is reading your post. A bit more introduction is needed.
3. Don't forget your capital letters. I not i.
Thank you,
Perri
PS - Visual, well written, concise and specific.