A New Light on Workplace Habits

Article: Brand Building Communities

The writer of this article was illustrating the importance of employer-to-employees communication.

"A brand is really about a promise or an experience", and the people that make this promise and experience are the employees and employers. Therefore, a strong mutual respect and understanding has to be evident when managers speak with their employees, because a happy employee who has pride in the brand they are working for- relays his/her views to the customer.

Employees are the face of the brand- if they are not happy or do not fully believe in their brand, the customer notices!

An employee represents its brand outside the workplace just as much if not more than in the actual workplace. Cocktail parties, and other social events outside work can be very influential to people in life; molding their views in a lot of issues.

If an employee is not happy with their company, they can very easily talk bad about it to family and friends, and because their credibility is so high, they can very easily make or break the brand's image.

So, it is important to have a mutual respect and sense of pride in the workplace if you want a good brand reputation.


Atricle: Social Media Within Your Walls

Social media cites are a new wave of technological communication in our lifetime.

Having good ethics will enhance a company's positioning in its market. This starts with good social media habits of its employees. Educateing employees about good practices in online conversations could make a business.

The steps to educating employees on good practices to amplify business are as follow:
1.) Start with a social media policy and training
2.) Listen first, then lead- see how your empoyees feel first
3.) Choose the right platform for the job- a communication goal that needs to be accomplished
4.) Know your culture- will your employees engage in social media?
5.) Bring online meetings offline- make meetings a bit more personable
6.) Plan for sunset- consider your goals in lifetime, will they work in part of your mission?
7.) Measure success- their are a number of ways to gauge success in online interactions

With these steps, social media cites will be better used by your company's employees.

Remember: Your workforce represents your company, establishing good social media skills will give your employees the opportunity to share their thoughts and feelings online, without damaging your company's name.


Article: They're Just Not That Into You

These days, employers are having a difficult time connecting to their employees. Employees don't want to resent communication, they just resent how it is now prepared.

The two problems in communication now are as follows:
1.) Employees feel less connected tot heir organizations than ever before.
2.) The old communication model isn't working.

However, social media can flourish, despite the obsticles. the key is to reshape communication so that social media is the main strategy in changing the role of employees from spectators to active participants.

Developing a good view on social media to your employees can be done in a couple of ways:
1.) Solve a business problem
2.) Meet an employee need
3.) Embrace the fact that social media us a moving target.

Now is the best time to get started!

by: Arielle Castelo-Branco