Social Media Surfacing In The Marketing Mix

The marketing mix is commonly know as "the four P's". Which includes price, product, promotion, and place. Essentially these are the primary factors towards a successful marketing campaign.

Just a mere ten year ago, it would be hard to fathom the impact social media promotes towards our society today. Now social media has become so routine it would be hard to imagine living without it.

One of the most popular forms of social media that has recently emerged is the "facebook" trend which is a form of social networking. According to http://www.facebook.com/press/info.php?statistics there are more than 500 million active users worldwide and of those users, an astounding half log on to facebook daily. In addition there is nearly 1 billion pages which facebook members interact with and more than 30 billion web links, news stories, blogposts, and photoalbums shared monthly.

Facebook has become more convenient and consequently has resulted in a larger user base. More than 150 million users surf facebook through their mobile devices, myself included.

This past weekend my HTC Google smartphone became unusable, it was a great phone nevertheless. However, two days after substituting my old smartphone with your basic cell phone I finally cracked and bought the recently released HTC Google 2 smartphone an upgrade on the previous model. Those 2 days without my phone made me realize how much social media has evolved and impactful social media is in your everyday life.

People aren't the only ones using social media, businesses have now stepped into the ring and have now utilized social media in the marketing mix. Statistics show that about 66 percent of comScore's Top 100 US websites have integrated with Facebook.

Companies such as AT&T and Toyota have integrated with facebook recently and it's a smart choice because Facebook's demographics include a highly suitable market for cars and cell phones.

The marketing mix can be easily suited through Facebook and many other social media sites because of the ease to attract their target market. Companies can conduct research analysis through Facebook users by offering incentives and in return receive insight on. Expect the trend of companies using Facebook and other social media techniques to excel.

Sean Conklin