Acuvue Interacting with Social Media

Acuvue brings social media as part of their marketing plan. Facts, research, and projections are very important in a marketing plan. I enjoyed the article and learnt more of how social media can be part of a marketing plan.

Here are some of the facts that were interesting for me when i read the article. They talk about internet, tweeter, and specially facebook users stats.

-Over 140 million active users
-More than 70% users are outside the U.S.
-The faster growing demographics are those 25 years and older
-2.6 billion minutes are spent on facebook each day worldwide
-Acuvue mentions that the number of online importance has increased from 25% to 43% in three years.

All these facts and research were definitely the starting point for Acuvue to get their campaign started.

Acuvue's target audience for their "Blink and Wink Campaign" were people between the ages of 18-29 yrs. old

The rise of social networking is the new revolution in the social media world.

Acuvue incorporated social media as part of their marketing plan as well as #Kean University Marketing Students are doing it now by improving the class blog.


I think that both Acuvue and #kean University Marketing Students had a common communcation tool which was social media in order to reach their target audience. what a smart and innovative move!!

Jenny A. Contreras