- Product--Companies offer a product or service.
- Price--The value of the product is perceived by the customer in that offer .
- Place--The offer is placed within reach of the customer .
- Promotion--Advertising or communicating that offer is called promotion.
Thus, the role of social media in the marketing mix is to expand the relationship between customers and brands.
For example, some drug firms uses social media to interact better with potential or existing customers. Many consumers search online for health information.
Some people trust peer-generated social media content more than pharma company websites and what physicians say.
I think that interacting with real patients or consumers is becoming very common to discuss about medications or treatments in these times. It's more of an online support.
Jenny A. Contreras
Jenny,
ReplyDeleteThank you for your blog post. This is a good technical description of social media in the marketing mix! Thoughtful.
What made you choose pharmacuetical companies as your example?
Be careful not to generalize. Do you have a specific drug company that does it well - or does not do it well.
Also, think about the length of your paragraphs. Still long!
Thanks,
Perri
I was referring to the diet drug "Alli". I personally did a litlle research on this drug because a while ago i was trying to look for pill options in order to loose weight. The GlaxoSmithKline company produces Alli and uses a blog strategy to share feedbacks and comments therefore i thought it could be a good example of how some pharmaceutical companies uses social media as part of their marketing mix in order to retain and gain customers. I guess is doing it well.
ReplyDeleteJenny A. Contreras