Assignment 1

I think blogging should be a part of this class because it is a way to communicate and stay up to date all week, not just while we're in class. It also gives people the freedom to interact when they are available, and comment on each other's posts, something that does not always happen in the classroom. I think it's a much better way to learn than simply doing homework. Also, the way news and other information is readily available, it gives us a way to instantly share information. In addition, this is a great opportunity to apply what we discuss and learn in the classroom into a real world setting. I think people get much more out of actively participating in the things they are learning about. I feel the class would be much less impactful if we didn't apply the things we are learning, in this case blogging.

The expectations for social media have risen in recent years. If a company is not online or trying to interact with their customers, they are at a great disadvantage to their competitors that engage in social media and awareness. This method, however, is still in its early stages and many people are still learning how to use social media. While expectations are high, I feel as more people jump on board, the expectations will continue to grow. Businesses have a great opportunity in front of them to engage new and existing customers. Social media is the easiest way to keep people up-to-date on the latest happenings within a company. By offering a special or discount and announcing it through Facebook, Twitter, or some other avenue of social media, a company can draw a great deal of attention to itself. As I said, companies are doing a great job using social media to their advantage, but I feel the demand will increase even more over the next few years.

Michael Capko