Think Big Save Money!

The role in which social media plays in the marketing mix i would say the "promotion" aspect in marketing as a whole. Without the communication techniques that social media introduces to a good or service businesses wouldn't be profitable without advertising their brand to a direct audience. To evolve and become a successful business social media has to be the key factor toward building relationships among those indivduals who share the same interest. There isn't an easy way to say it! Market,Brand,Promote and Advertise. How can a business go wrong with these strategies? Companies are using social networks such as Myspace and Facebook to promote their products. For example "Chegg.com" which is an online book renting service in which students can purchase their textbooks at a lower price. I found this site to be extremly benifical, considering i needed cheaper textbooks at a lower price, so rented them and ever since then I'v been hooked. Thanks to Faceboook advertising Chegg on their site it allows the audience who have a common interest in this particular product to purchase it.

Tyshera Davis