I most definitely agree that business are embracing social media now more then ever. With the current decline in economy, businesses can only gain from using these high powered outlets at low costs.
On sites such as Twitter and Facebook, business can post current news with in seconds of it taking place and successfully reach their target markets, current clientele and future business ventures. In the past companies would rely on press releases, which would be drafted, and sent out to reporters and then published in news outlets. With the rise of social networking sites companies can eliminate the middle man and send direct news with out the chance of having reporters leave out vital company information. This is not to eliminate press releases all together, just a faster alternative to put out breaking company information as it is actually taking place.
Obtaining news on the internet is one of the fastest ways to get the most current articles. Regardless if the public finds that information- on twitter, facebook, or other social media sites. Readers can gain a quick understanding of the news article by reading the headline and then linking back to that companies homepage, which in turn has the possibilities of generating more internal web traffic for that particular company.
If anything, as more and more business become involved with this growing sector of marketing/ advertising the more applications and customizable tools will be developed. I feel this is just the beginning of corporations shaping the way individuals become more social and connected in their everyday lifestyles.
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In editing my blog post based on the specific tools we learned in class last week I feel my article is less generalized and more opinion based then when I first posted. I did not realize the assumptions I was making could be construed as a very literal interpretations. I feel that opinion based articles in the blogging world is really the point of this particular sect of social media.
-Kelly Duncan
#Kean University Social Media Marketing Course
Kelly,
ReplyDeleteThank you for your posting. Your points around press releases are really interesting.
Do you think that press releases are completely outdated or is there a role for them in the marketing mix? How might a press release look different for social media?
A few thoughts for you:
1. Be careful not to generalize: Business are doing. Or web sites are streaming. Be specific.
2. Make sure your headline is not only catchy, but written in proper English (Biz vs. Business) and is directly relevant to the article.
Well done. Thank you,
Perri
Kelly,
ReplyDeleteGreat revision.
Specific and really meaningful. Serious commentary. Thoughtful summary on what you learned. And I see the connection between your headline and posting.
I can't wait to get your point of view in class tonight on whether there is a need for traditional marketing channels.
Thank you,
Perri