Social Media plays a huge role in the marketing mix. As we have been discussing in class, today, majority of consumers use the internet to connect to the world, so we need to take our products and use social media to connect with consumers.
The Race framework is and excellent example of how we need to use social media in our marketing mix. We need to Reach our customers, Act on them so they stay interest it, Convert them into loyal consumers and Engage in keeping strong relationships with them. Companies need to be aware that if they want their products/services to succeed, they need an excellent use of social media in order to become a strong brand.
In my opinion one of the companies that has a well use of social media is Starbucks.
They have a well developed website, advertise in different sites (facebook, twitter etc.) they give incentives for you to visit their webpage, for example: they would give you a free coffee if you answer an online survey. Also they have a site called MyStarbucksIdea where you submit ideas for future products, visitors can vote on them and if they are selected they would become part of the Stabucks menu. Which i think is a great hit, since it makes consumers feel as part of the company, and they know that their opinions and ideas matter to the corporation.
Mariana Alfonzo
Mariana,
ReplyDeleteI am delighted by your blog post. It's thoughtful, analytical and specific.
I also agree that Starbucks does a great job connecting with consumers via the internet. Do you think it's translating to sales?
Two things to keep in mind: Short paragraphs and proofread.
Well done and thank you!