Being brand new to Twitter, I was curious to see what the hype was all about. After signing up and following my favorite superstars/personal interests such as ESPN and CNN news I noticed why it was so popular.
But what if I told you that you can use Twitter for analytical purposes such as following statistics on tweets for free?
How Can I Do This?
After reading the article "3 Ways Twitter Analysis Can Enhance Your Marketing" http://www.socialmediaexaminer.com/3-ways-twitter-analysis-can-enhance-your-marketing/ from the social media examiner, I realized it was possible to see how successful your tweets actually are.
Simply adding a + sign at the end of the URL linking consisting a bit.ly and you are in business. Popping up will be a window showing how effective your tweets are as the total traffic appears for your tweet.
The traffic details include the total number of clicks, referrers (where the reader found the tweet) and location of the reader.
As an example check out this link http://bit.ly/efhl5I+, but be sure to include the plus sign or you will go straight to the original tweet.
What I've Learned
Although not all tweets use a bit.ly link, it is possible to track the effectiveness on those which include them by simply adding a plus sign. This can be used as an effective technique to determine the target audience and where to reach them.
In addition, bit.ly offers a modified service called bit.ly Enterprise for $995 a month which is an advanced version of the bit.ly Pro. With the bit.ly Enterprise you can view more in depth data from the tweet such as real time analytics feed and an advanced dashboard.
Sean Conklin
http://blurts.com/95l0ck
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