Exploring and Invitation

To improve our class, Kean University Marketing Course, web page visibility (Search Engine Optimization), or make it higher on the page, I explored with three different names: Exciting Blog, Jungle Blog, Blog with Style.

• With the title “Exciting Blog”, I got no result after searching from page one to ten. I didn’t continue after page ten.

• Same as “Exciting Blog”: I can’t find it after ten pages with the title of “Jungle Blog”.

• I faced the identical problem with “Blog with Style”.

With the original title name, Socialmediaexaminer = Eyecatcher, Google search engines returned the first three blogs as follows:

1) Kean U Talk 2 Me: Big Blue Coming Through!
2) Kean U Talk 2 Me: I want news and I want it FAST!
3) Kean U Talk 2 Me

My Conclusion

Since our web site is not a paid listing site, Kean University Marketing for Social Media, and contains no images and video, we are still among the top three search results because the title “Socialmediaexaminer = Eyecathcer” fantastic SEO results. So I would keep the original title.

Invite Your Friends and Peers

In order to bring more traffic to our class blog, Kean University Marketing for social Media, I first thought it would be good idea to start to get my friends and peers to participate. So I invited my friends to become my Facebook friends.

• I sent everyone on my Yahoo e-mail list an invitation (about 200 people). Next
morning I received more than 20 requested mails saying the contacts would like to be my friends.

• After I clicked on “Confirm Friend” box and went to visit their Facebook pages, I couldn’t believe how many more friends I could add to my invitation just from these friends’ lists.

The best of all, these lists not only incorporated friends from US, China and Taiwan that I know, but also the people from Indonesia, and Africa, and some parts of Middle East that I have absolutely no connection with. Suddenly, I went global!!!

I Think I Will Send Facebook Invitations to These New Lists.

I figure these new lists will definitely increase our SEO. So I sent them invitations. A very funny feeling came to me after couple of people responded. I was afraid to click on “Confirm Friend” box because I really don’t know these people whether they are trustworthy or not.

Actually, I am very anxious to find out what my friends will think of our class blog. I also want those friends to be proud of me because I am now a blogger!!! Showing off!!!

Some of them may be expert bloggers. If this is the case, I’d like to have their feedback so I can learn from their expertise as I am just a beginner.

Not Everyone Will Participate


I realize not everyone I invited responded to my invitation. Inviting my friends to our blog site not only increases traffic, but also helps to get some dialogue going.


This is really a powerful way to increase traffic. If each one of our classmates would do what I did for the last couple of days, we can bring in thousands of traffic by just inviting people from our personal e-mail lists.


We Should Retain Our Visitors Afterward

In order to retain our visitors after they check out our site, our classmates can do following:

• Have our blog build in some style: post some interest pictures, videos, and class activities.

• Have all our classmates follow all the digital writing rules.

• Create pages that always have clear topic headlines (I am learning myself).

• Use simple and straightforward global English language.

• Use clear, precise, grammatical and accurate text written with energy and
active voice.

• Keep all paragraphs short, so it can be easy on readers’ eyes.

Above are all the points Perri has emphasized every week. Although I try to keep it up, I know I haven’t always been able to do it all. Well, older people just don’t learn new tricks as easily!!!


Li Ching Jung