News Commentary: “Which site would be better for Kean University marketing students to post their business ad?”

My article was “When it Comes To Marketing, Twitter Destroys Facebook,”

http://www.businessinsider.com/twitter-destroys-facebook-2010-12.

This article is based on a study conducted by Social Twist which makes a comparison between facebook and twitter. The author provides a series of pros and cons for using each websites and reaches the conclusion that using twitter is a much better marketing choice than facebook. According to the author twitter offers more return on investment, reaches a more specific audience and consumer bases, and avails itself with a technologically sophisticated audience. On the other hand, facebook’s biggest asset, its large social media traffic, is also considered as a negative point because many of the users are not target consumers.

In my opinion, twitter looks like a more professional site and facebooks like a more social site. At the same time however if I had to advertise a product I would still go for facebook since it is a much bigger site. However, I also think that instead of choosing between sites a smarter idea to increase exposure levels is to post ads on as many sites as possible.


Orcania Burgos