Having used YouTube over the last 4 years I have noticed the changes the video search engine has gone through. But none more than what stood out with the YouTube analytics. We always hear about "Oh, such and such video got a million hits!" I wondered too and then it just passed as a thought. We all moved on to the next "YouTube phenom" with two million hits.
Who's Watching?
Well- who's watching that video? What countries is your video being watched in? Who likes it and who dislikes it? What demographic of users are watching your video? When onwards did your video start getting attention? These were all questions that remained unanswered till YouTube inserted the "Like and Dislike" button under every video be it user generated or sponsored ones. So now we know how much of an audience our video has. Congratulations,buzz has been created!
YouTube Analytics
That was a small step. But, YouTube being smart took it to the next level. All hail analytics. The analytics on today's YouTube page is a tiny button (see picture insert below) that allows any user with a click to have all those previously mentioned questions answered in an instant. Not to mention, for corporations it comes as a huge tool to see how effective their social media campaigns are and who they might be missing.
Alexander Mathew
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