My Starbucks Idea!

Social media isn’t only about using existing websites, but sometimes creating your own. In order for Starbucks to get a better handle on consumer's opinions, they created a site which is called “My Starbucks Idea.”

The site allows users to submit suggestions to be voted on by Starbucks consumers, and the most popular suggestions are highlighted and reviewed.

MyStarbucksIdea has four components:

• Vote: The site let's you easily see what other people have suggested and vote on the ideas you agree with. The community decides what's important and what is not.
• Share: Where community members post their Starbucks Idea. Anyone can post an idea.
• Discuss: Community members discusses ideas with other customers and about 40 Starbucks Idea Partners from various departments answer questions and provide feedback to the discussions.
• See: In addition, Starbucks took a step further and added an "Ideas in Action" blog/tab is the proof.

Here is where Starbucks announce what actions have been taken and have further discussion about top ideas.

As a #Kean University Marketing for Social Media student; I know that the purpose of a business using social media is to increase their revenue through communicating better with their own customers, and employees who at the same time can be also consumers.

I think that by empowering this exceptionally site, Starbucks strengthens their campaign to add a personal touch to coffee.

http://mystarbucksidea.force.com/

Jenny A. Contreras