The impact of good digital writing to a consumer will always have them coming back to your website for more information. I am quick to jump to another website if the blog does not keep my attention or if its too boring to read on.
To improve their websites all companies should keep the blogs interesting and current. Also i like to see a picture or some type of information about the author. And of course get straight to the point with.
The check out blog for Walmart is a very effective blog. They have a lot of pictures to relate to their post and they even have a check out the authors section that briefly talks about each author.
http://checkoutblog.com/
Justin McNeil
Monday, November 8, 2010
Sunday, November 7, 2010
More Traffic to Our Site!!
SEO means finding ways to increase our site's appearance in web visitors' search results. This generally means more traffic to our blog.
I think that to get started, we as a class and part of our Kean blog, should be conscious about placing appropriate keywords throughout the blog.
Every aspect of our blog should be consider:
- Titles
- Content
- URLs
- Links--I just linked the blog to my facebook page and IT WORKS! It really increased the SEO.
- Images
When i look for information on a specific topic online, i try to narrow my searchings to specific keywords. The more relevant words, the more likely the page is to appear in search results. So, lets start thinking of keywords as search terms.
Also, I agree with the suggestion of changing the title of our blog in class. I think there are too many prepositions that makes the searchings not to appear at first. May be we can try "Kean Media talks" or #Kean University Marketing Students.
As as personal experience i have been making changes on all my blog postings. Not only i tied up the content of my posts to the title but also i have changed some general words to keywords.
Moreover, i have been linking all my posts to my facebook page to increase our SEO. After searching for our class blog in google, i noticed we come up as a third option in the google page!!
It seems that our efforst for increasing our SEO is actually working!!
Jenny A. Contreras
Kean U Blog for Social Media Students
Increasing the SEO of the Kean U blog can be done by mentioning it and linking it to a Facebook page or a Twitter account. By linking my FB page on here and posting the link to my page, I've increase the SEO of this blog.
It may not reach thousands of people but it could very well reach a few hundred.
Also, possibly changing the name of the blog. Using key terms and phrases with in the headline may increase SEO. For instance, changing the name to Kean U Social Media Student Bloggers
I've also tried to design the headline for this post using key terms to maximize SEO.
Cynthia Rodriguez
It may not reach thousands of people but it could very well reach a few hundred.
Also, possibly changing the name of the blog. Using key terms and phrases with in the headline may increase SEO. For instance, changing the name to Kean U Social Media Student Bloggers
I've also tried to design the headline for this post using key terms to maximize SEO.
Cynthia Rodriguez
Exploring and Invitation
To improve our class, Kean University Marketing Course, web page visibility (Search Engine Optimization), or make it higher on the page, I explored with three different names: Exciting Blog, Jungle Blog, Blog with Style.
• With the title “Exciting Blog”, I got no result after searching from page one to ten. I didn’t continue after page ten.
• Same as “Exciting Blog”: I can’t find it after ten pages with the title of “Jungle Blog”.
• I faced the identical problem with “Blog with Style”.
With the original title name, Socialmediaexaminer = Eyecatcher, Google search engines returned the first three blogs as follows:
1) Kean U Talk 2 Me: Big Blue Coming Through!
2) Kean U Talk 2 Me: I want news and I want it FAST!
3) Kean U Talk 2 Me
My Conclusion
Since our web site is not a paid listing site, Kean University Marketing for Social Media, and contains no images and video, we are still among the top three search results because the title “Socialmediaexaminer = Eyecathcer” fantastic SEO results. So I would keep the original title.
Invite Your Friends and Peers
In order to bring more traffic to our class blog, Kean University Marketing for social Media, I first thought it would be good idea to start to get my friends and peers to participate. So I invited my friends to become my Facebook friends.
• I sent everyone on my Yahoo e-mail list an invitation (about 200 people). Next
morning I received more than 20 requested mails saying the contacts would like to be my friends.
• After I clicked on “Confirm Friend” box and went to visit their Facebook pages, I couldn’t believe how many more friends I could add to my invitation just from these friends’ lists.
The best of all, these lists not only incorporated friends from US, China and Taiwan that I know, but also the people from Indonesia, and Africa, and some parts of Middle East that I have absolutely no connection with. Suddenly, I went global!!!
I Think I Will Send Facebook Invitations to These New Lists.
I figure these new lists will definitely increase our SEO. So I sent them invitations. A very funny feeling came to me after couple of people responded. I was afraid to click on “Confirm Friend” box because I really don’t know these people whether they are trustworthy or not.
Actually, I am very anxious to find out what my friends will think of our class blog. I also want those friends to be proud of me because I am now a blogger!!! Showing off!!!
Some of them may be expert bloggers. If this is the case, I’d like to have their feedback so I can learn from their expertise as I am just a beginner.
Not Everyone Will Participate
I realize not everyone I invited responded to my invitation. Inviting my friends to our blog site not only increases traffic, but also helps to get some dialogue going.
This is really a powerful way to increase traffic. If each one of our classmates would do what I did for the last couple of days, we can bring in thousands of traffic by just inviting people from our personal e-mail lists.
We Should Retain Our Visitors Afterward
In order to retain our visitors after they check out our site, our classmates can do following:
• Have our blog build in some style: post some interest pictures, videos, and class activities.
• Have all our classmates follow all the digital writing rules.
• Create pages that always have clear topic headlines (I am learning myself).
• Use simple and straightforward global English language.
• Use clear, precise, grammatical and accurate text written with energy and
active voice.
• Keep all paragraphs short, so it can be easy on readers’ eyes.
Above are all the points Perri has emphasized every week. Although I try to keep it up, I know I haven’t always been able to do it all. Well, older people just don’t learn new tricks as easily!!!
Li Ching Jung
• With the title “Exciting Blog”, I got no result after searching from page one to ten. I didn’t continue after page ten.
• Same as “Exciting Blog”: I can’t find it after ten pages with the title of “Jungle Blog”.
• I faced the identical problem with “Blog with Style”.
With the original title name, Socialmediaexaminer = Eyecatcher, Google search engines returned the first three blogs as follows:
1) Kean U Talk 2 Me: Big Blue Coming Through!
2) Kean U Talk 2 Me: I want news and I want it FAST!
3) Kean U Talk 2 Me
My Conclusion
Since our web site is not a paid listing site, Kean University Marketing for Social Media, and contains no images and video, we are still among the top three search results because the title “Socialmediaexaminer = Eyecathcer” fantastic SEO results. So I would keep the original title.
Invite Your Friends and Peers
In order to bring more traffic to our class blog, Kean University Marketing for social Media, I first thought it would be good idea to start to get my friends and peers to participate. So I invited my friends to become my Facebook friends.
• I sent everyone on my Yahoo e-mail list an invitation (about 200 people). Next
morning I received more than 20 requested mails saying the contacts would like to be my friends.
• After I clicked on “Confirm Friend” box and went to visit their Facebook pages, I couldn’t believe how many more friends I could add to my invitation just from these friends’ lists.
The best of all, these lists not only incorporated friends from US, China and Taiwan that I know, but also the people from Indonesia, and Africa, and some parts of Middle East that I have absolutely no connection with. Suddenly, I went global!!!
I Think I Will Send Facebook Invitations to These New Lists.
I figure these new lists will definitely increase our SEO. So I sent them invitations. A very funny feeling came to me after couple of people responded. I was afraid to click on “Confirm Friend” box because I really don’t know these people whether they are trustworthy or not.
Actually, I am very anxious to find out what my friends will think of our class blog. I also want those friends to be proud of me because I am now a blogger!!! Showing off!!!
Some of them may be expert bloggers. If this is the case, I’d like to have their feedback so I can learn from their expertise as I am just a beginner.
Not Everyone Will Participate
I realize not everyone I invited responded to my invitation. Inviting my friends to our blog site not only increases traffic, but also helps to get some dialogue going.
This is really a powerful way to increase traffic. If each one of our classmates would do what I did for the last couple of days, we can bring in thousands of traffic by just inviting people from our personal e-mail lists.
We Should Retain Our Visitors Afterward
In order to retain our visitors after they check out our site, our classmates can do following:
• Have our blog build in some style: post some interest pictures, videos, and class activities.
• Have all our classmates follow all the digital writing rules.
• Create pages that always have clear topic headlines (I am learning myself).
• Use simple and straightforward global English language.
• Use clear, precise, grammatical and accurate text written with energy and
active voice.
• Keep all paragraphs short, so it can be easy on readers’ eyes.
Above are all the points Perri has emphasized every week. Although I try to keep it up, I know I haven’t always been able to do it all. Well, older people just don’t learn new tricks as easily!!!
Li Ching Jung
Kean’s Blog needs More Traffic
How do I as a # Kean University Marketing Student drive traffic to our class blog?
One Key Element of SEO
I hope by implementing one key element in search engine optimization (SEO) that this would increase traffic to our class blog. In doing this it will boost the ratings in the SEO results.
The first thing I thought about searching on search engines is how I go about searching for information and that is using keywords or phrases depending on what I’m looking for.
I feel that developing keyword and phrases is the most important step in developing a successful SEO. I feel keywords should be relevant to what you are writing and the place where you are linking.
To help increase the SEO on our class blog, I decided to redo and old blog post I had done in the beginning of the class, “Blogging in the Classroom?"
I change the headline on November 3rd to read “Marketing Students Use Blogging at Kean.” I feat if a user was searching for information on marketing or Kean University, the blog should come up in the search engine.
I also changed some of the wording to have more keywords that I thought maybe a user would search for.
How did the changes affect the blogs searching results?
I did many searches after updating the older blog I created back in September and changed on November 3rd and did not find a difference.
When searching I tried different word combinations and actually used the whole title as my search and this did not bring up the blog. I even search for my name and this also did not bring up any searches.
In the end my thoughts are that the search engines are not indexing the site once they send out their spiders or the settings for the blog does allow for searching this blog.
Because searching any of the other articles also did not bring them up in searches.
Donna Foerst
11/7/10
One Key Element of SEO
I hope by implementing one key element in search engine optimization (SEO) that this would increase traffic to our class blog. In doing this it will boost the ratings in the SEO results.
The first thing I thought about searching on search engines is how I go about searching for information and that is using keywords or phrases depending on what I’m looking for.
I feel that developing keyword and phrases is the most important step in developing a successful SEO. I feel keywords should be relevant to what you are writing and the place where you are linking.
To help increase the SEO on our class blog, I decided to redo and old blog post I had done in the beginning of the class, “Blogging in the Classroom?"
I change the headline on November 3rd to read “Marketing Students Use Blogging at Kean.” I feat if a user was searching for information on marketing or Kean University, the blog should come up in the search engine.
I also changed some of the wording to have more keywords that I thought maybe a user would search for.
How did the changes affect the blogs searching results?
I did many searches after updating the older blog I created back in September and changed on November 3rd and did not find a difference.
When searching I tried different word combinations and actually used the whole title as my search and this did not bring up the blog. I even search for my name and this also did not bring up any searches.
In the end my thoughts are that the search engines are not indexing the site once they send out their spiders or the settings for the blog does allow for searching this blog.
Because searching any of the other articles also did not bring them up in searches.
Donna Foerst
11/7/10
Friday, November 5, 2010
Homework due Monday, 11/8
Here's the homework due on Monday:
Change the headline from your last blog posting to increase SEO
Implement 1 idea for increasing the SEO of our class blog
Write about what you did to increase our SEO and the impact in our class blog
Questions and objectives for the class campaign
Reading
Putting the Public Back in Public Relations: Chapter 4,5,7,10
Change the headline from your last blog posting to increase SEO
Implement 1 idea for increasing the SEO of our class blog
Write about what you did to increase our SEO and the impact in our class blog
Questions and objectives for the class campaign
Reading
Putting the Public Back in Public Relations: Chapter 4,5,7,10
Follow the Stars
There is one particular website that I check first thing in the morning before starting my daily duties, which is Mediatakeout.com.
Mediatakeout.com is a site that updates readers on the lives of celebrities. I do not believe it is the best reliable source on the insight of a celebrity’s life but it has tons of followers and it definitely keeps my attention.
The website consists of good digital writing skills because it keeps the attention of readers, their pictures and videos are eye catching and the articles are shocking.
After hearing about this site from a friend, I have become addicted. Once addicted, the site gains more readers daily such as people like I. What I truly love is the follow up of articles posted and the comments from other readers.
This social media keeps celebrities and fans connected. This site has blossomed. I have heard celebrity publicists mention this site as a main go to site to see if any bad articles or reviews were mentioned about their artist.
From what I hear this site has been around for many years and I have to honestly say that I have been following them for the past four years and to this day I continue to read their articles first thing in the morning.
Kashanna Johnson
Mediatakeout.com is a site that updates readers on the lives of celebrities. I do not believe it is the best reliable source on the insight of a celebrity’s life but it has tons of followers and it definitely keeps my attention.
The website consists of good digital writing skills because it keeps the attention of readers, their pictures and videos are eye catching and the articles are shocking.
After hearing about this site from a friend, I have become addicted. Once addicted, the site gains more readers daily such as people like I. What I truly love is the follow up of articles posted and the comments from other readers.
This social media keeps celebrities and fans connected. This site has blossomed. I have heard celebrity publicists mention this site as a main go to site to see if any bad articles or reviews were mentioned about their artist.
From what I hear this site has been around for many years and I have to honestly say that I have been following them for the past four years and to this day I continue to read their articles first thing in the morning.
Kashanna Johnson
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