Dominos Pizza on the Today Show - Workers fired for Dominos prank videohttp://www.youtube.com/watch?v=xaNuE3DsJHM&NR=1
My social media case was about the 2009 Domino’s Pizza scandal. The video shows one domino’s pizza employee contaminating food as his coworker video tapes and enjoys the malicious act. The reach of this video is of global proportions, it damaged the reputation of Domino’s Pizza worldwide. The store where this happened was closed but the impact of this video affected the entire franchise. Even if this was an isolated incident, after watching this video millions of people will refrain from buying at Domino’s Pizza. Such a foolish mistake resulted in a lot of damage and criminal prosecution.
There is really no method that will prevent incidents like the above described will not continue to happen other than being more careful when hiring employees. Social media channels are great to advertise and promote products, but at the same time they are equally effective to damage and reduce the popularity of any business at any given time.
Orcania Burgos
The question I was planning to ask in class was: What strategies do you think that comapanies and managers should use to stop these type of cases from occurring?
ReplyDeleteOrcania Burgos