this article was about how Mercedes-benz and audi are using social media sites facebook and twitter to do a contest leading up to the super bowl. it plans to set up contest to social media users with "hefty" prizes given out. Contests involved in tweeting regularly and coming up with the best slogans. it mentioned that super bowl commercial slots were about 3 million dollars for about 30 sec. Audi, Mercedes-benz and companies like wise wanted to build up their marketing agenda by not just limiting there promotion to 30 seconds but by building a "hype' to the super bowl. this is a great idea to create even more awareness because it doesn't limit the the marketing and promotion to just a 30 minute advertisement but its uses social media to extend the awareness prosess interact with potential costumers
rodlin pierre
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