The side you probably didn't know about Twitter

Being brand new to Twitter, I was curious to see what the hype was all about. After signing up and following my favorite superstars/personal interests such as ESPN and CNN news I noticed why it was so popular.

But what if I told you that you can use Twitter for analytical purposes such as following statistics on tweets for free?

How Can I Do This?

After reading the article "3 Ways Twitter Analysis Can Enhance Your Marketing" http://www.socialmediaexaminer.com/3-ways-twitter-analysis-can-enhance-your-marketing/ from the social media examiner, I realized it was possible to see how successful your tweets actually are.

Simply adding a + sign at the end of the URL linking consisting a bit.ly and you are in business. Popping up will be a window showing how effective your tweets are as the total traffic appears for your tweet.

The traffic details include the total number of clicks, referrers (where the reader found the tweet) and location of the reader.

As an example check out this link http://bit.ly/efhl5I+, but be sure to include the plus sign or you will go straight to the original tweet.

What I've Learned

Although not all tweets use a bit.ly link, it is possible to track the effectiveness on those which include them by simply adding a plus sign. This can be used as an effective technique to determine the target audience and where to reach them.

In addition, bit.ly offers a modified service called bit.ly Enterprise for $995 a month which is an advanced version of the bit.ly Pro. With the bit.ly Enterprise you can view more in depth data from the tweet such as real time analytics feed and an advanced dashboard.

Sean Conklin

Facebook shut down pages !

Imagine finding out at your surprise that our class blog, Innovative Marketing @ Kean University, was shut down and then later reinstated after couple of days by Google.

And there you were asking questions like - what really happened? “I mean, what did we do to deserve this?” asked the other guy. Of course, we couldn’t wait to get some answers from our master of social media - professor Perri.

As we waited to hear from the professor why our favorite class blog was treated like a thing of less value, a classmate alleged that Google received complaints from Kean University that our class blog had engaged in an activity that wasn’t within the sites rules.

Wow! This must be the craziest thing to imagine you would like to think. But here’s the point: can an institution like a government gets Facebook to close down pages of political or social activists?

That was the question I asked myself when I read the article “Egypt Facebook vanish before vote: members”, and I thought I should share it with the class. Were the pages shut down and then reinstated before or after investigation by Facebook?

But wait..., it could be just another proof of how effective social media has become and that sometimes some big institutions can’t stand it. Please let me know what’s your take on the article.

Abaya Sannor

AlumWire – Facebook Meets LinkedIn.

AlumWire is a new social network designed to create professional opportunities for college students, alumni and faculty members. As far as I’m aware, you need a .edu email address or an invite to sign up. You can also log in with your Facebook account details – another good use of the Facebook API. The service began at Harvard University and the University of California, Berkeley, and over 1000 US colleges are supported. Employers can use the network for recruiting, and students can use it to connect professionally.

Simply put, Alumwire is Facebook with business networking: you create a profile, add a resume and join business-related networks. There’s also a calendar and messaging. But the problem it faces (and the main reason it definitely won’t take off, aside from a lightweight feature set) is the same as many of the services that support the Facebook API: it would be trivial for Facebook to add this stuff if they wanted to. What’s more, Facebook is already being used by employers, whether the students like it or not. That said, the growing number of services adding support for the Facebook API can only be a good thing: perhaps one day we’ll see a killer service built on it that Facebook decides to snap up and integrate into the core product.

Saheed.

Boy Meets Girl: How Facebook Functions In Modern Romance.

There’s no denying that Facebook has had an impact on the way the younger set flirt, fall in love and break up. Now,Seventeen magazine has released a study that depicts just what kind of repercussions the social networking site has had on modern courtship.

“Teens are incredibly social, and Facebook plays a huge role in their love lives,” says Ann Shoket, editor-in-chief of Seventeenmagazine.

According to the study — which polled 10,000 guys and girls ages 16 to 21 — Facebook plays an important part in how amorous teens make a connection. Within one week of meeting a new person, 79% of people click “friend,” and after adding a new friend; 60% of people stalk their crush’s profile once a day (40% check in on their would-be soulmate several times a day). Moreover, contrary to beliefs that social networking is erroding interpersonal communication, 72% of those surveyed said that talking to someone online brings you closer to them IRL.

After Presenting my case study the last class, I found all the opinions and thoughts interesting on the subject of how teens use facebook to find love and stalk one another.

Saheed.

News Commentary Sign-up

I am signing up to bring in news commentary for -11/29 and 12/6. Already done with my "case preview" (Ref: Old Spice)

Thank you

Alexander Mathew

HAPPY THANKSGIVING!!!

Hey Everyone,

I just wanted to take a few minutes to wish you all a very Happy Thanksgiving.
I hope that all of you have a wonderful day in company of family and friends and
surrounded by love, laugh and prosperity!!!

HAPPY HOLIDAYS!!!

Mariana Alfonzo

Who's Tracking My Social Media Posts?

YouTube


Having used YouTube over the last 4 years I have noticed the changes the video search engine has gone through. But none more than what stood out with the YouTube analytics. We always hear about "Oh, such and such video got a million hits!" I wondered too and then it just passed as a thought. We all moved on to the next "YouTube phenom" with two million hits.


Who's Watching?


Well- who's watching that video? What countries is your video being watched in? Who likes it and who dislikes it? What demographic of users are watching your video? When onwards did your video start getting attention? These were all questions that remained unanswered till YouTube inserted the "Like and Dislike" button under every video be it user generated or sponsored ones. So now we know how much of an audience our video has. Congratulations,buzz has been created!


YouTube Analytics

That was a small step. But, YouTube being smart took it to the next level. All hail analytics. The analytics on today's YouTube page is a tiny button (see picture insert below) that allows any user with a click to have all those previously mentioned questions answered in an instant. Not to mention, for corporations it comes as a huge tool to see how effective their social media campaigns are and who they might be missing.

Alexander Mathew