Acuvue Interacting with Social Media

Acuvue brings social media as part of their marketing plan. Facts, research, and projections are very important in a marketing plan. I enjoyed the article and learnt more of how social media can be part of a marketing plan.

Here are some of the facts that were interesting for me when i read the article. They talk about internet, tweeter, and specially facebook users stats.

-Over 140 million active users
-More than 70% users are outside the U.S.
-The faster growing demographics are those 25 years and older
-2.6 billion minutes are spent on facebook each day worldwide
-Acuvue mentions that the number of online importance has increased from 25% to 43% in three years.

All these facts and research were definitely the starting point for Acuvue to get their campaign started.

Acuvue's target audience for their "Blink and Wink Campaign" were people between the ages of 18-29 yrs. old

The rise of social networking is the new revolution in the social media world.

Acuvue incorporated social media as part of their marketing plan as well as #Kean University Marketing Students are doing it now by improving the class blog.


I think that both Acuvue and #kean University Marketing Students had a common communcation tool which was social media in order to reach their target audience. what a smart and innovative move!!

Jenny A. Contreras

Grades on first two assignments

Hope you are doing well and having a great week.

I have begun to grade your assignments from 9/20 and 9/27 (blog contributions). I am grading based upon the two criteria we discussed on the first day of class:

• Completion of both assignments – on time
• Quality, understanding, application of feedback, and blog discussion interaction with classmates

Everyone will receive an individualized email from me - sent to your Kean email - by the end of the day tomorrow.

You may feel free to call, email or request time with me before class to discuss.

And don't forget to do the reading and the research on Dick Wolfe from Gibbs & Soell.

Perri

Acuvue

I found Acuvue case study really Interesting, what I found most Interesting was "before facebook reduced office productivity by 50%, causing a global recession". I found this statement very funny but also very true. It's so rare nowadays that you go to a business office and you do not find a facebook page open on their computer. One thing I noticed that the pesentation did well in was how it present the facts and offer advice on different ways to excel in branding a product. The presentation could have been better if it had offer more details on each product instead of just stating the facts and move on.


Saheed Animasaun

Watermelon For Dessert??????

Everyone is talking about it, everyone is using it, so in order for me to take an opinion on the matter i decided to open a Twitter account.

People make the most ridiculous tweets I have ever seen, it is actually amusing sometimes. But it raises the question of: what should I tweet to the world?

I do not want people to know if I am allergic to certain things, if I like what I had for dessert this afternoon or what my plans are for the weekend. Not only I do not want the world to know it, I honestly do not think the world cares about my personal life, unless they are related to me in some kind of way.

That is whyIi decided that in order for to get the best out of Twitter I would only follow people, industries and news that are important, amusing or relevant to me.

Mariana Alfonzo

Assignments Due on 10/5

Here is a summary of the homework for 10/5. The presentation from class is posted on Blackboard. Please let me know if you have any questions. Perri:

Social Media Examiner
Find an entry of interest
Comment on it through the Social Media Examiner blog
Be prepared to discuss the entry and the commenting experience in class.

Case study
Take a moment and read this presentation: Acuvue Case Study http://www.slideshare.net/adtech/final-1213447
Blog about it on our class blog: What was interesting? What did they do well? How could they have improved?

Reading
•Putting the Public Back in Public Relations: Chapters 3-4
•Social Media for Business: Chapter 5

Sign-up
•I have created a blog entry where you can sign-up to present a news worthy article about social media
•Please put your name next to the week that you choose

Tweeting It Up!

This week I tried learning what Twitter was about. Although I have a little knowledge of what it was about but I was really surprise to learn some other aspect that I didnt know about before. The first thing I learned about Twitter is that Unlike Facebook, You have a limited amount of characters to discuss your ideas or thoughts. Twitter also doesnt have the traditional way searching for friends and adding people, Instead, You follow people and people follow you back. I found Twitter really interesting but I dont think I'm closing my Facebook page anytime soon.

Saheed Animasaun

Can you Digg it?

The new social media site I signed up for was Digg.com. This seemed to be a different type of network, one that distinguishes itself from the usual and well-known Facebook.

Digg.com allows people the ability to follow just about any type of news and comment on it. It also gives you the option to post a link to an article that you find interesting.

It is a lot quicker than flipping through a whole newspaper to find the variety of news that you're looking for. You can get articles on just about anything and they are all brought to you!

I'm still getting the hang of the new site, but so far it has been entertaining. I recommend it to other #Kean University marketing students.

Thomas Cassidy