this article was about how Mercedes-benz and audi are using social media sites facebook and twitter to do a contest leading up to the super bowl. it plans to set up contest to social media users with "hefty" prizes given out. Contests involved in tweeting regularly and coming up with the best slogans. it mentioned that super bowl commercial slots were about 3 million dollars for about 30 sec. Audi, Mercedes-benz and companies like wise wanted to build up their marketing agenda by not just limiting there promotion to 30 seconds but by building a "hype' to the super bowl. this is a great idea to create even more awareness because it doesn't limit the the marketing and promotion to just a 30 minute advertisement but its uses social media to extend the awareness prosess interact with potential costumers
rodlin pierre
Monday, December 20, 2010
Can Social Media Change Lives And Politics?
The political dust has settled down in Iran, but the world has not forgotten the heartbreaking image of the death of Neda. How did the world get to know about it when the Iranian government had tight control over traditional media?
The gravity of the devastation left behind in Haiti by the earthquake was far beyond imagination. The level of outcry was such that traditional media alone couldn’t handle mobilizing resources to help the people of Haiti.
The government of China stands to censor the internet, but how long will this last given the speed at which information technology is growing? Just like the rest of world, the Chinese people want to engage and interact with others. In a blog post, Google announced that it would no longer censor its Chinese search engine, even if it means pulling out of China entirely.
Ben Parr, Co-Editor of Mashable, wrote an article, Social Media’s True Impact on Haiti, China, and the World. The article highlights how ordinary citizens of Iran used social media to inform the world of what was happening during the presidential elections crisis.
According Ben Parr, it was impressive how charity text message campaign raised more than $10 million for Haiti victim relief. He enlightened that social media tools are breaking through China’s great firewall.
I wouldn’t think that social media tools (Facebook, Twitter, Youtube, Blog, etc) are replacing traditional media, but rather; they have taken the world of communication to a whole new level. Leave a comment telling me what you think of social media’s role in society.
Abaya Sekou Sannor
The gravity of the devastation left behind in Haiti by the earthquake was far beyond imagination. The level of outcry was such that traditional media alone couldn’t handle mobilizing resources to help the people of Haiti.
The government of China stands to censor the internet, but how long will this last given the speed at which information technology is growing? Just like the rest of world, the Chinese people want to engage and interact with others. In a blog post, Google announced that it would no longer censor its Chinese search engine, even if it means pulling out of China entirely.
Ben Parr, Co-Editor of Mashable, wrote an article, Social Media’s True Impact on Haiti, China, and the World. The article highlights how ordinary citizens of Iran used social media to inform the world of what was happening during the presidential elections crisis.
According Ben Parr, it was impressive how charity text message campaign raised more than $10 million for Haiti victim relief. He enlightened that social media tools are breaking through China’s great firewall.
I wouldn’t think that social media tools (Facebook, Twitter, Youtube, Blog, etc) are replacing traditional media, but rather; they have taken the world of communication to a whole new level. Leave a comment telling me what you think of social media’s role in society.
Abaya Sekou Sannor
Sunday, December 19, 2010
Kean University Marketing Students Here is Something to Think About
Dominos Pizza on the Today Show - Workers fired for Dominos prank videohttp://www.youtube.com/watch?v=xaNuE3DsJHM&NR=1
My social media case was about the 2009 Domino’s Pizza scandal. The video shows one domino’s pizza employee contaminating food as his coworker video tapes and enjoys the malicious act. The reach of this video is of global proportions, it damaged the reputation of Domino’s Pizza worldwide. The store where this happened was closed but the impact of this video affected the entire franchise. Even if this was an isolated incident, after watching this video millions of people will refrain from buying at Domino’s Pizza. Such a foolish mistake resulted in a lot of damage and criminal prosecution.
There is really no method that will prevent incidents like the above described will not continue to happen other than being more careful when hiring employees. Social media channels are great to advertise and promote products, but at the same time they are equally effective to damage and reduce the popularity of any business at any given time.
Orcania Burgos
My social media case was about the 2009 Domino’s Pizza scandal. The video shows one domino’s pizza employee contaminating food as his coworker video tapes and enjoys the malicious act. The reach of this video is of global proportions, it damaged the reputation of Domino’s Pizza worldwide. The store where this happened was closed but the impact of this video affected the entire franchise. Even if this was an isolated incident, after watching this video millions of people will refrain from buying at Domino’s Pizza. Such a foolish mistake resulted in a lot of damage and criminal prosecution.
There is really no method that will prevent incidents like the above described will not continue to happen other than being more careful when hiring employees. Social media channels are great to advertise and promote products, but at the same time they are equally effective to damage and reduce the popularity of any business at any given time.
Orcania Burgos
News Commentary: “Which site would be better for Kean University marketing students to post their business ad?”
My article was “When it Comes To Marketing, Twitter Destroys Facebook,”
http://www.businessinsider.com/twitter-destroys-facebook-2010-12.
This article is based on a study conducted by Social Twist which makes a comparison between facebook and twitter. The author provides a series of pros and cons for using each websites and reaches the conclusion that using twitter is a much better marketing choice than facebook. According to the author twitter offers more return on investment, reaches a more specific audience and consumer bases, and avails itself with a technologically sophisticated audience. On the other hand, facebook’s biggest asset, its large social media traffic, is also considered as a negative point because many of the users are not target consumers.
In my opinion, twitter looks like a more professional site and facebooks like a more social site. At the same time however if I had to advertise a product I would still go for facebook since it is a much bigger site. However, I also think that instead of choosing between sites a smarter idea to increase exposure levels is to post ads on as many sites as possible.
Orcania Burgos
http://www.businessinsider.com/twitter-destroys-facebook-2010-12.
This article is based on a study conducted by Social Twist which makes a comparison between facebook and twitter. The author provides a series of pros and cons for using each websites and reaches the conclusion that using twitter is a much better marketing choice than facebook. According to the author twitter offers more return on investment, reaches a more specific audience and consumer bases, and avails itself with a technologically sophisticated audience. On the other hand, facebook’s biggest asset, its large social media traffic, is also considered as a negative point because many of the users are not target consumers.
In my opinion, twitter looks like a more professional site and facebooks like a more social site. At the same time however if I had to advertise a product I would still go for facebook since it is a much bigger site. However, I also think that instead of choosing between sites a smarter idea to increase exposure levels is to post ads on as many sites as possible.
Orcania Burgos
Monday, November 29, 2010
The side you probably didn't know about Twitter
Being brand new to Twitter, I was curious to see what the hype was all about. After signing up and following my favorite superstars/personal interests such as ESPN and CNN news I noticed why it was so popular.
But what if I told you that you can use Twitter for analytical purposes such as following statistics on tweets for free?
How Can I Do This?
After reading the article "3 Ways Twitter Analysis Can Enhance Your Marketing" http://www.socialmediaexaminer.com/3-ways-twitter-analysis-can-enhance-your-marketing/ from the social media examiner, I realized it was possible to see how successful your tweets actually are.
Simply adding a + sign at the end of the URL linking consisting a bit.ly and you are in business. Popping up will be a window showing how effective your tweets are as the total traffic appears for your tweet.
The traffic details include the total number of clicks, referrers (where the reader found the tweet) and location of the reader.
As an example check out this link http://bit.ly/efhl5I+, but be sure to include the plus sign or you will go straight to the original tweet.
What I've Learned
Although not all tweets use a bit.ly link, it is possible to track the effectiveness on those which include them by simply adding a plus sign. This can be used as an effective technique to determine the target audience and where to reach them.
In addition, bit.ly offers a modified service called bit.ly Enterprise for $995 a month which is an advanced version of the bit.ly Pro. With the bit.ly Enterprise you can view more in depth data from the tweet such as real time analytics feed and an advanced dashboard.
Sean Conklin
But what if I told you that you can use Twitter for analytical purposes such as following statistics on tweets for free?
How Can I Do This?
After reading the article "3 Ways Twitter Analysis Can Enhance Your Marketing" http://www.socialmediaexaminer.com/3-ways-twitter-analysis-can-enhance-your-marketing/ from the social media examiner, I realized it was possible to see how successful your tweets actually are.
Simply adding a + sign at the end of the URL linking consisting a bit.ly and you are in business. Popping up will be a window showing how effective your tweets are as the total traffic appears for your tweet.
The traffic details include the total number of clicks, referrers (where the reader found the tweet) and location of the reader.
As an example check out this link http://bit.ly/efhl5I+, but be sure to include the plus sign or you will go straight to the original tweet.
What I've Learned
Although not all tweets use a bit.ly link, it is possible to track the effectiveness on those which include them by simply adding a plus sign. This can be used as an effective technique to determine the target audience and where to reach them.
In addition, bit.ly offers a modified service called bit.ly Enterprise for $995 a month which is an advanced version of the bit.ly Pro. With the bit.ly Enterprise you can view more in depth data from the tweet such as real time analytics feed and an advanced dashboard.
Sean Conklin
Sunday, November 28, 2010
Facebook shut down pages !
Imagine finding out at your surprise that our class blog, Innovative Marketing @ Kean University, was shut down and then later reinstated after couple of days by Google.
And there you were asking questions like - what really happened? “I mean, what did we do to deserve this?” asked the other guy. Of course, we couldn’t wait to get some answers from our master of social media - professor Perri.
As we waited to hear from the professor why our favorite class blog was treated like a thing of less value, a classmate alleged that Google received complaints from Kean University that our class blog had engaged in an activity that wasn’t within the sites rules.
Wow! This must be the craziest thing to imagine you would like to think. But here’s the point: can an institution like a government gets Facebook to close down pages of political or social activists?
That was the question I asked myself when I read the article “Egypt Facebook vanish before vote: members”, and I thought I should share it with the class. Were the pages shut down and then reinstated before or after investigation by Facebook?
But wait..., it could be just another proof of how effective social media has become and that sometimes some big institutions can’t stand it. Please let me know what’s your take on the article.
Abaya Sannor
Friday, November 26, 2010
AlumWire – Facebook Meets LinkedIn.
AlumWire is a new social network designed to create professional opportunities for college students, alumni and faculty members. As far as I’m aware, you need a .edu email address or an invite to sign up. You can also log in with your Facebook account details – another good use of the Facebook API. The service began at Harvard University and the University of California, Berkeley, and over 1000 US colleges are supported. Employers can use the network for recruiting, and students can use it to connect professionally.
Simply put, Alumwire is Facebook with business networking: you create a profile, add a resume and join business-related networks. There’s also a calendar and messaging. But the problem it faces (and the main reason it definitely won’t take off, aside from a lightweight feature set) is the same as many of the services that support the Facebook API: it would be trivial for Facebook to add this stuff if they wanted to. What’s more, Facebook is already being used by employers, whether the students like it or not. That said, the growing number of services adding support for the Facebook API can only be a good thing: perhaps one day we’ll see a killer service built on it that Facebook decides to snap up and integrate into the core product.
Saheed.
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