The Power of the Average User

Last week I presented the Honda Crosstour Facebook crisis with a few unanswered questions, I do apologize. These two sites regarded my discussion http://www.autoblog.com/2009/09/03/honda-purges-some-comments-from-crosstour-facebook-page/ and http://www.autoblog.com/2009/09/04/honda-updates-crosstour-facebook-page-with-official-response/

However, I took the liberty to see if the Facebook page was still up and if anything was changed. The answer is yes and yes. Here is the link to the up to date Honda Accord Crosstour page http://www.facebook.com/home.php?#!/hondacrosstour

Following the deletion of several negative and misrepresented comments, the Facebook page still exists and is "liked" by 11,298 Facebook fans to date.

However, there are still those who bash the vehicle and the comments remain on the page. Most are senseless vague remarks, although some users such as Josh Hotles on October 26th, 2010 exhibit true complaints that can be addressed by Honda for future reference.

Honda has added 14 interior photos and 6 more exterior photos. In addition, users can add photos of their car which may include custom paint jobs or other unique work done to their car.

Leaving the Facebook page up allows Honda to receive direct criticism for free. While the Accord Crosstour 2010 may go down as a failure; Honda is most definitely considering and appreciating Facebook user comments. as they help improve the Crosstour or even consider other models.

Hope this has resolved your unanswered questions.

Sean Conklin
http://keansocialmedia.blogspot.com/